Robert Matthees (Founder @uxaesthetics + UX @m-pathy) Tomasz Wierzbowski (Inbound Marketing Specialist @codec.pl) Elaine Lee (New Product Development @eBay  (ShopBot)) Tomer Sharon (Ex-Googler, VP/Head UX @WeWork) Jaime Levy (UX Strategist, Author, Professor, Public Speaker) Jo Szczepanska (Industrial and Social Designer @Australia) Henrik Söderqvist  (Consultant Manager, Team Mobile @Capgemini) Paul Fu (Sr. Director, User Experience @AlibabaGroup) Brett King (CEO @Moven  + Speaker, Bestselling Author, Radio Host) Robert Powell (Ethics Committee Director @HCDSociety) Harald Schirmer (Manager Digital Transformation and Change @Continental) Andreas von der Heydt (Director Kindle @Amazon) Thomas Rockmann (VP Connected Home @DeutscheTelekom /Co-CEO Smart Home Project) Steven Lee (Head of UX @Kaplan)

Tomer SharonTomer Sharon
2017-03-26
Ex-Googler, VP/Head UX @WeWork

Fake Doors - Minimum Viable Product (MVP)

How much are people willing to pay for your product?

Fake Doors - Minimum Viable Product (MVP)

People who have an idea for a new product have two ways of finding out if potential customers want it. Discover the details here.

Learn now

Reading Time: 8min



Jo SzczepanskaJo Szczepanska
2017-02-14
Industrial and Social Designer @Australia

Design thinking origin story

Plus some of the people who made it all happen

Design thinking origin story

Recently design thinking has gained momentum in the business world through mentions in the Harvard Business Review and Forbes publications. What is design thinking, why do you keep hearing about it?

Learn now

Reading Time: 19min



Robert PowellRobert Powell
2017-01-21
Ethics Committee Director @HCDSociety

The breaking of the UX industry

Or what to do when your UX has nothing to do with UI any more

The breaking of the UX industry

My pure research colleagues are now in more demand than UX Designers. Why? Because they've proved their worth, because they bring insights that cut right through common sense and opinion to what is actually needed and more than that.

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Reading Time: 11min



Andreas von der HeydtAndreas von der Heydt
2017-01-13
Director Kindle @Amazon

What The Best Brands Will Do In 2017

What The Best Brands Will Do In 2017

Now is the time of the year when every marketer should well reflect on the achievements of 2016 and holistically examine what the New Year is going to mean for marketing, branding, and business.

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Reading Time: 19min



Tomer SharonTomer Sharon
2017-01-13
Ex-Googler, VP/Head UX @WeWork

Measuring cognitive load with a tapping test

Measuring cognitive load with a tapping test

I found two simple ways to measure cognitive load; one is called NASA TLX, which is a subjective assessment tool that asks users to rate their perception about workload during task performance. The second technique is a tapping test in which...

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Reading Time: 4min



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Robert Matthees (Founder @uxaesthetics + UX @m-pathy) Tomasz Wierzbowski (Inbound Marketing Specialist @codec.pl) Elaine Lee (New Product Development @eBay  (ShopBot)) Tomer Sharon (Ex-Googler, VP/Head UX @WeWork) Jaime Levy (UX Strategist, Author, Professor, Public Speaker) Jo Szczepanska (Industrial and Social Designer @Australia) Henrik Söderqvist  (Consultant Manager, Team Mobile @Capgemini) Paul Fu (Sr. Director, User Experience @AlibabaGroup) Brett King (CEO @Moven  + Speaker, Bestselling Author, Radio Host) Robert Powell (Ethics Committee Director @HCDSociety) Harald Schirmer (Manager Digital Transformation and Change @Continental) Andreas von der Heydt (Director Kindle @Amazon) Thomas Rockmann (VP Connected Home @DeutscheTelekom /Co-CEO Smart Home Project) Steven Lee (Head of UX @Kaplan)
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