Fake Doors - Minimum Viable Product (MVP)
How much are people willing to pay for your product?
People who have an idea for a new product have two ways of finding out if potential customers want it. Discover the details here.
Reading Time: 8min
Innovation and Design in the Big Data Era
Customers first. Employees second. Investors third. For 16 years this outlook has guided Alibaba Group’s growth and development. It’s a winning strategy that has helped us develop from a B2B platform to an interconnected ecosystem. Paul Fu is Senior Director UX @AlibabaGroup.
Reading Time: 4min | Video: 2min
Bank Products Are Dead. "Long Live Experiences!"
For almost 10 years I fought bankers who decried my assessment that branches would cease to be the most important channel in banking, to be replaced by far more efficient mechanisms for revenue generation and relationship. Today the discussion is increasingly resorting to a sort of desperate plea — “but branches aren’t going to die completely, are they?” No one who is watching these trends today is still saying branches will grow.
Reading Time: 13min | Video: 30s
What The Best Brands Will Do In 2017
Now is the time of the year when every marketer should well reflect on the achievements of 2016 and holistically examine what the New Year is going to mean for marketing, branding, and business.
Reading Time: 19min