Robert Matthees (Founder @uxaesthetics + UX @m-pathy) Tomasz Wierzbowski (Inbound Marketing Specialist @codec.pl) Elaine Lee (New Product Development @eBay  (ShopBot)) Tomer Sharon (Ex-Googler, VP/Head UX @WeWork) Jaime Levy (UX Strategist, Author, Professor, Public Speaker) Jo Szczepanska (Industrial and Social Designer @Australia) Henrik Söderqvist  (Consultant Manager, Team Mobile @Capgemini) Paul Fu (Sr. Director, User Experience @AlibabaGroup) Brett King (CEO @Moven  + Speaker, Bestselling Author, Radio Host) Robert Powell (Ethics Committee Director @HCDSociety) Harald Schirmer (Manager Digital Transformation and Change @Continental) Andreas von der Heydt (Director Kindle @Amazon) Thomas Rockmann (VP Connected Home @DeutscheTelekom /Co-CEO Smart Home Project) Steven Lee (Head of UX @Kaplan)

Jo SzczepanskaJo Szczepanska
2017-02-14
Industrial and Social Designer @Australia

Design thinking origin story

Plus some of the people who made it all happen

Design thinking origin story

Recently design thinking has gained momentum in the business world through mentions in the Harvard Business Review and Forbes publications. What is design thinking, why do you keep hearing about it?

Learn now

Reading Time: 19min



Robert MattheesRobert Matthees
2017-02-01
Founder @uxaesthetics + UX @m-pathy

7 Final Rules of User Experience Design

  • 1. They won't read your manual. Design self-explanatory!

  • 2. Users look for signs on their journey. WIIFM at each point!

  • 3. Humans love different levels of complexity! Educate step by step.

  • 4. Solutions come at the end. Start with the user's problem in mind!

  • 5. It doesn't work! Make it easy to correct error.

  • 6. Be a child. You don't like boring stuff!

  • 7. Ask your mum for help! Do user testing.

(read more)

Download 7 Rules (PDF)



Robert PowellRobert Powell
2017-01-21
Ethics Committee Director @HCDSociety

The breaking of the UX industry

Or what to do when your UX has nothing to do with UI any more

The breaking of the UX industry

My pure research colleagues are now in more demand than UX Designers. Why? Because they've proved their worth, because they bring insights that cut right through common sense and opinion to what is actually needed and more than that.

Read article

Reading Time: 11min



Robert MattheesRobert Matthees
2017-01-13
Founder @uxaesthetics + UX @m-pathy

Welcome to uxaesthetics.com

It's Friday the 13th, January 2017 — and we successfully launched uxaesthetics.com today! Welcome to our Knowledge and Research Hub. Here, we publish and share remarkable articles about Disruptive Strategies, UX, IoT, and related Product Design. There is a little learning section too — you can subscribe to our monthly newsletter at the bottom of each page... Great to have you here!


Robert Matthees



Paul FuPaul Fu
2017-01-13
Sr. Director, User Experience @AlibabaGroup

Innovation and Design in the Big Data Era

Innovation and Design in the Big Data Era

Customers first. Employees second. Investors third. For 16 years this outlook has guided Alibaba Group’s growth and development. It’s a winning strategy that has helped us develop from a B2B platform to an interconnected ecosystem. Paul Fu is Senior Director UX @AlibabaGroup.

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Reading Time: 4min | Video: 2min



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Robert Matthees (Founder @uxaesthetics + UX @m-pathy) Tomasz Wierzbowski (Inbound Marketing Specialist @codec.pl) Elaine Lee (New Product Development @eBay  (ShopBot)) Tomer Sharon (Ex-Googler, VP/Head UX @WeWork) Jaime Levy (UX Strategist, Author, Professor, Public Speaker) Jo Szczepanska (Industrial and Social Designer @Australia) Henrik Söderqvist  (Consultant Manager, Team Mobile @Capgemini) Paul Fu (Sr. Director, User Experience @AlibabaGroup) Brett King (CEO @Moven  + Speaker, Bestselling Author, Radio Host) Robert Powell (Ethics Committee Director @HCDSociety) Harald Schirmer (Manager Digital Transformation and Change @Continental) Andreas von der Heydt (Director Kindle @Amazon) Thomas Rockmann (VP Connected Home @DeutscheTelekom /Co-CEO Smart Home Project) Steven Lee (Head of UX @Kaplan)
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