Bank Products Are Dead. "Long Live Experiences!"
For almost 10 years I fought bankers who decried my assessment that branches would cease to be the most important channel in banking, to be replaced by far more efficient mechanisms for revenue generation and relationship. Today the discussion is increasingly resorting to a sort of desperate plea — “but branches aren’t going to die completely, are they?” No one who is watching these trends today is still saying branches will grow.
Reading Time: 13min | Video: 30s
What The Best Brands Will Do In 2017
Now is the time of the year when every marketer should well reflect on the achievements of 2016 and holistically examine what the New Year is going to mean for marketing, branding, and business.
Reading Time: 19min
Measuring cognitive load with a tapping test
I found two simple ways to measure cognitive load; one is called NASA TLX, which is a subjective assessment tool that asks users to rate their perception about workload during task performance. The second technique is a tapping test in which...
Reading Time: 4min